Get to know us

About us & our work

Change is never easy and progress is a matter of experimentation. Children know this, most adults have forgotten. We haven’t. And just like children, we like to play together

Analyse

Analyse

We analyse your strategic intent, organisation, competition and societal trends

Define

Define

We define or redefine – together with you – the best brand concept / strategy

Configure

Configure

We link the defined concept / strategy to the current organisation and operation

Deploy

Deploy

We assist you with the deployment and realisation of your brand concept / strategy

Get to know us

Consultants & Managers

Brand and purpose orientation is the key in what we do. This is an approach in which your brand or purpose serve as a source for strategic and operational development of your organisation. Your brand / purpose acts as a hub which the strategic, tactical and operational processes of your organisation gravitate around. Hence it is an approach where the organisation objectives are explicitly linked to the brand purpose and strategy. Teaser: given their need for transformation we are very interested in museums.
Brand as cultural medium0%
Brand as label & logo0%
Brand as guiding force0%
Brand as marketing & sales tool0%
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Patrick van Thiel

Founder & Consultant

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Nicolaas Berentzen

Silent Partner

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Tom van Thee

Junior Consultant

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Jeroen de Gee

Junior Consultant

Our latest blog posts

On an irregular basis we share our opinions, considerations and thoughts in blogs, columns, articles and books

  • Beknopt verslag van de tweede en petit comité ‘discussielunch’ ter gelegenheid van het 18,88-jarig bestaan van van Thiel & company.......

    07 August, 2019

  • Beknopt verslag van de eerste en petit comité ‘discussielunch’ ter gelegenheid van het 18,88-jarig bestaan van van Thiel & company.......

    27 May, 2019

  • Ontwikkel en activeer de brand purpose samen met de (deeltijd) Chief Brand Purpose Planner. Lees snel verder...

    15 March, 2019

Do you feel that your brand and business are not living up to their full potential? Is your reputation lacking behind? Or is your market in transition and your business without focus?

Brand Positioning

Relevant | Distinctive | Feasible

Brand Personality

Archetyped | Attitude | Style

Brand Purpose

Sustainable | Ambitious | Flexible

Brand Identity

Behaviour | Communication | Design

Brand Structure

Brand domain | Field of business

Brand Naming

Descriptive | Associative | Abstract

Brand Strategy

Intended | Deliberate | Emergent

Brand Roadmap

Get ready | Get set | Go

Brand Organisation

Exploitation | Exploration

rely on experience

What They Say

  • When they accompanied me into a boardroom, I could be pretty sure they’d turn the meeting into a fruitful discussion, as they are an absolute champ in having everyone to think about The Big Why of their opinions, actions and decisions

    Amanda

  • In large corporate organizations it is quite easy to lose track of what is important in branding. Van Thiel & Company was always able to get to the core of the issue

    Michiel

  • They showed enormous enthusiasm, great professionalism and pragmatic approach. They are strategic thinkers, who are not afraid to make bold decisions in order to create new possibilities

    Sacha

  • Highly knowledgeable, creative and simply great professionals to work with. Working on and from overall brand strategy, but with great eye for detail

    Ivo

  • Their passion about brands and strategies combined with their amazing ability to connect to people, to listen, to smile, enables them to truly change the way you look at things and your brand

    Ive

  • We've done several sessions on brand-oriented innovation which helped us to get more relevant insights to build propositions

    Marjolein

  • They understand quickly the challenges and are very pragmatic. They easily translate a vision into a clear brand positioning , taking into account the needs of the different stakeholders

    Els

288

Awesome Projects

78

Satisfied Clients

2000

Active Since

11

Countries